Efeturi Doghudje is the Head, Marketing and Corporate Communication in United Capital Plc. Until her appointment, she was the Head, Stakeholder Management and Communications at the Lagos State Employment Trust Fund (LSETF). With over 12 years’ experience across diverse brands spanning corporate, financial services and the public sector, Efeturi brings her experience in strategic marcomms social responsibility, branding and digital media management to bear in the United Capital Group. She is an Associate Member Advertising Practitioners Council of Nigeria (APCON), a Global Affiliate Chartered Institute of Public Relations (CIPR), a Member International Association of Business Communicators (IABC) and has attended several executive programmes at the Lagos Business School and Digital Marketing Institute Ireland. She is passionate about building brands, nurturing and helping organizations grow into market leaders.